Naptha AI
Naptha is a modular platform that helps developers build, connect, and scale AI applications with ease. It makes next-gen AI agents work together as one system. Sync, smart, smooth.
O0’s job was to shape Naptha into a brand and establish its digital presence. Much like a liquid, Naptha adapts to various forms.
PROJECT CONCEPT
Since Naptha is all about flow, we wanted its new brand to feel fluid, streamlined, and dynamic. We used an energy path as a central metaphor to illustrate how the next-gen tools connect.
Dots – think of them as AI agents – come together to form a system, then link up with other systems, and so on in a loop.
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The resulting identity extends to the digital platform. We created a dynamic and synergistic website where all elements seamlessly unveil the essence of Naptha. The visual language features fluid strokes, gradients, text wrapping, shapeless forms, and streamlined icons.
We incorporated gradients to depict the energy flow, with colors shifting from hot to cold and back again, highlighting the outcome of this energy exchange. A spark of energy runs through the website, guiding us to the Naptha Hub as a key hangout.